- December 20, 2016
- by Amber G.
- Performance Based SEO
Is it worthwhile to put time and effort into marketing your rehab facility online?
Nearly every business has a website these days, but it doesn’t mean that they will attract the visitors that are trying to find what they’re offering. As with any website, you can have the best content, graphics and organization but if people can’t find it, then it will never reach its full potential. Rehab facilities are in the business of helping those in need, and those in need don’t always use the most conventional methods of seeking out treatment centers.
A website is much more than just an advertisement, but it is a gateway that your potential clients will use to make a life changing decision. Marketing your rehab facility to ensure that clients can find you when they are in need is imperative to not only your success, but their own as well.
This article will review all of the important information that you’ll need to know about search engine optimization and marketing for rehab facilities, and how it has the potential to revolutionize the amount of exposure your website receives.
What is SEO and how it can benefit rehab facilities
Simply put, search engine optimization (SEO) is the process of making sure your website gets high ranking in the top search engines, namely Google, Bing and Yahoo. Potential clients will use these search engines to type in specific keywords to find rehab facilities that best fit their needs. These keywords can range from very general to very specific, but there are always new opportunities for a business to target them.
SEO for rehab facilities would involve making sure your website is ranked favorably in these search engines so that you receive targeted traffic to your website.
Potential clients looking for rehab facilities will be using the quickest and easiest method of finding one that best suits them. Today, that means people are using search engines more than ever before to find the best rehab facility for themselves or their loved ones. In a market that is needed now more than ever, it’s imperative that clients find the resources that can assist them.
When you elect to pursue SEO services for your rehab facility’s website, then you’ll take the first step towards making sure your site is found more often by more people. But, it’s not just about gaining traffic for your website, it’s about gaining the right targeted visitors who are actually looking for your services already.
Advantages of SEO for rehab facilities
A client in need of a rehab facility isn’t likely to go browsing through the phonebook anymore, nor or they likely to be picking up any brochures, but they are going to use search engines to find the facility that can best help them break their addiction.
With the Internet literally at the fingertips of anyone with a smartphone these days, having a rehab facility website that can be found in the top rankings of Google is the new way to go. SEO can help get you there for a variety of different keywords that potential clients may be using.
Let’s say, for example, that you have a rehab facility in San Diego and are looking to get listed for keywords that people are typing in for that area. A client or a family member may type in, “rehab facilities san diego.” That’s a broad, generalized search term that isn’t very specific and likely has a high level of competition. It may have a high number of people searching for it, but smart SEO firms can get you just as much traffic and a higher quality of visitors by focusing on very specific terms.
A good SEO company will know how to bring in quality traffic to your rehab facility’s website by focusing on specific, unique search terms. Let’s say there are 1,000 people a month searching for, “rehab facilities for oxycodone addiction san diego.” That’s a much more targeted key phrase that you may be able to get your website listed for in the first page of Google. 1,000 more potential clients visiting anyone’s website could go a long way in benefiting their business.
The benefits of SEO for rehab facilities doesn’t stop at just one targeted key phrase, but can be used to get ranked for many specific terms. For example, imagine if your website were to be ranked for 10 key search phrases, each with 1,000 average searches per month. Once your rehab site is listed in the first page of the search engines for those 10 terms, you could be generating 10,000 new page views every month. The more visitors you have to your website, the more your phone is going to ring with inquiries and requests for appointments.
The possibilities of SEO and what it can do for rehab facilities are endless, as there are always new keywords and phrases that people are typing in to try and find help for themselves or their loved ones.
Getting the most out of SEO for rehab facilities
It’s not just prospective clients that will be searching online for rehab facilities, but their families as well. Often times someone who is addicted to drugs or alcohol will not have the ability to make the decision themselves, but instead those who care about them will seek help on their behalf. SEO for rehab facilities is about more than just getting new clients, but it’s about making sure that people can find the help that they need.
People in need who are looking for quality treatment centers won’t necessarily all be typing in the same keywords. To ensure that your rehab center is available and can be found easily, your website will need to be ranked for as many search terms as possible. There are a variety of different substances that individuals can fall victim to, and that equals many different keywords that they may be typing into the search engines.
In order to get the most out your SEO ventures, you’ll need to target many different phrases and have an SEO partner who can properly research the terms that people are typing in to find rehab facilities. It’s also important to choose an SEO firm that won’t charge you until they’ve given you the results that they’ve promised.
Modern SEO for modern rehab facilities
Every day there are more and more people looking for relief, a better life and a rehab facility that offers them a chance at recovery. Will your rehab facility be found by those who are suffering?
The main avenue that clients and family members are going to use to find out which rehab is right for them is the Internet, since it offers the widest range of choices and best information available. SEO is the process that will make sure your rehab facility is ranked for the terms that are going to drive targeted traffic to your website.
A reputable SEO firm can help rehab facilities by finding keywords that people are typing in to search for substance abuse assistance, but may not have your website listed for those terms. In fact, they not have any rehab facilities listed for them yet, and that’s where SEO comes into play. By finding out exactly which search terms people are using to search for rehab and substance abuse treatment centers an SEO firm can help your website get listed on the first page for many of them.
By getting your rehab facility’s website ranked in Google, when clients are searching for substance abuse treatment, they will inevitably come across your site and you will gain the exposure you need to assist them. The more potential clients and family members that find your website, the more that will learn about the valuable treatment that you offer.
Although your rehab facility is a business, it’s also a vital service that many people suffering from substance abuse need. SEO isn’t just about drawing in more customers, it’s about helping those in need who are using thousands of different keywords every day.
Choosing the right SEO firm for rehab facilities
Rehab facilities play a unique and necessary role for many individuals who are suffering from the disease of addiction. It’s just as important for your website to be found as it is for clients to find you. In order to be found, it’s imperative that your rehab facility is coming up in the first page of search engine results for a wide array of terms.
But how do you choose an SEO firm that is reliable, experienced and offers the best possible solution for your site?
If you use a search engine to look for “seo for rehab facilities,” then you’ll find all sorts of different advertisements and sites making claims of top rankings. Before you jump at the first SEO site that has a flashy website, make sure you aren’t being overcharged without getting the results that they promise.
Many SEO companies can make claims of getting you high rankings, but often times they’ll ask for payment upfront and never really get you the results that they promise. Any reputable SEO firm will be confident enough to not charge you a single penny until they’ve given you the rankings that they’ve promised for your keywords.
We take our customer’s business and your success as seriously as our own, and that’s why we offer front page rankings without asking for any payment upfront. That means there is no risk or gamble on your part, as we take ownership of the SEO for your rehab facility, and ensure you receive the rankings that you are promised.
When your rehab facility succeeds so do we, and our SEO firm has the experience to make sure that the right kind of traffic arrives at your website. Our firm gives you an honest and upfront assessment of your site and delivers on the expectations that we set forth. There is no risk on your part, and it not only helps your rehab facility, but also helps those in need who are seeking treatment.
Let us take ownership of your website’s success, and you can focus on helping clients on their road to recovery.
How to get started on performance based SEO for rehab facilities
Contact SearchAdvisor by clicking here or calling 1-877-819-7654
We’re different from other SEO firms because we want your business only if we know we can get tangible results for you, the client. If you don’t rank, you don’t pay! It’s that simple.
Our track record of success is so consistent because of this ideology.
Here’s how it works:
- You contact us by clicking here or calling 1-877-819-7654.
- You give us some details on your rehab facility and the types of clients you’re trying to acquire.
- We do our research – if we can find good search terms for rehab facilities we proceed; if we don’t, we let you know that you may want to focus on something other than SEO.
- If your firm is a good fit for SEO, we run a campaign for your business, and you shoot to the top of Google for relevant queries that your target potential clients are searching for.
- You receive the website traffic (and the accompanying phone calls) that you need in order to schedule consultations and close clients.
And it really is that easy. Search engine optimization is one of the best ways to make your phones ring and increase your case load – but only if your rehab facility is a good fit for search engine optimization in the first place.
Contact SearchAdvisor by clicking here or calling 1-877-819-7654 and we’ll be happy to show you how you can leverage SEO to generate more clients than your practice can handle.