- July 12, 2016
- by Amber G.
- General Marketing
Have you been giving it all you’ve got just to gain your site a few ranks when it comes to the search engines? Why aren’t you getting the outcomes you want, then? Many new website owners attempt to rank their sites as high as possible but they fail to utilize the regulations they know to be necessary. Search engines are constantly evolving, along with the optimization methods that help you rank well. If you are aiming to beat your competitors and maintain the first listing for Google, it’s best not to make the mistakes you’re about to read about. If you do this, you will achieve much more and it won’t matter how much money you put into it.
Images and graphics can look great on any site, but if you have too many you risk damaging your SEO efforts. Having a high number of images on your website will leave less room for search engine friendly content, which will lead to a lower ranking. Plain text on your pages might look boring, but it has a far greater effect on your results than text showing on images. Any text you have showing within images can’t be read by the search engines, which means they can’t use those words for SEO purposes. If you do decide to use some images, keep in mind that putting your site’s keywords in the image’s ALT tag can help you. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run. Your website’s speed matters, not only to your visitors but also to the search engines. Websites that contain a lot of convoluted or messy coding can load much slower, which can be a mistake when it comes to appeasing Google. This is why you should aim to have an external CSS file, not an internal one. When you have an external CSS file, it helps your page to remain light and keeps the loading process smooth. Remember that search engines aim to offer their own users the best possible results to suit their needs, so your aim is to find ways to appeal to what the search engines want. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
Never listen to SEO practitioners who tout SEO techniques that don’t use good ethics. There are lots of companies that offer SEO services. If you find a company that’s ethical, work with them, but some companies don’t have that kind of ethic and they’ll do anything to get ranked. Search engines are notorious for banning sites with no notice. Therefore, if you want to hire a person or company for their SEO abilities, work only with those people who are reputable and will update you often on the results. If they hide anything from you, they’re not the right ones to work with. In conclusion, there are many different elements which go into making your SEO successful. While so-called ‘blackhat’ tactics might promise you instant results for improving your search engine rankings, they’re not considered long-term methods that you can count on. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.
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